 Hallmark Channel is a 24-hour television network that provides high quality, family-friendly entertainment programming that is to a national audience of more that 45 million subscribers. In addition to its domestic distribution, Hallmark Channel is syndicated in more than 110 countries and has nearly 95 million subscribers across the globe. “Adoption” was the Hallmark Channel’s first original series, a non-scripted, reality program, capturing the experiences of birth parents, adopted children, and adoptive parents. The series documented unfolding stories of both domestic and international adoptions. With the premiere of “Adoption,” Hallmark Channel has dedicated the network’s inaugural national corporate outreach initiative to supporting and creating grassroots programs dedicated to positively impacting awareness of adoption in the U.S. By providing the tools that enable viewers to make a difference in their communities, Hallmark Channel hopes to dispel the myths surrounding adoption, and shed a positive light on the process. The Adoption initiative encompasses several customizable components including turnkey promotions, public service announcements, educational tools and programming elements to allow select markets to reach out and highlight relevant adoption stories in their community. When asked about the “Adoption” series, Lana Corbi, President and CEO for Crown Media United States, Hallmark Channel’s parent company warmly remarked, “ ‘Adoption’ is perfect for Hallmark Channel because of our commitment to presenting ‘stories you keep.’ What we see in ‘Adoption’ is that it’s the love, patience and extraordinary sacrifices human beings are willing to make in order to give and share their love with a child.”
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